Can Business Music Benefit Your Brand? Learn How Streaming Music In An Office Can Help
Streaming music in an office is always a good idea for any business or store. Today, every company manager would agree that background music plays an important part in maintaining a healthy work environment, both for the employees and customers. But the question is, to what extent can business music help boost revenue? Let’s look into some stats first before exploring different options to introduce music in your workplace.
First and foremost, music changes the entire consumer experience. Stats show that a whopping 80% of purchases are a result of impulsive buying decisions at the point of sale.
Besides, around 40% of customers spend more time in a store when they like the music being played. So, you can straightaway expect more sales when your customers spend more time in your store simply because of good music selection.
In addition, 97% of managers at some of the biggest retail stores around the world are of the opinion that music strengthens your brand personality as well.
What Makes Music So Impactful?
Well, music has some unique powers to get under anyone’s skin. It subconsciously affects your mood, memory recall, energy levels, and even behavior. It’s quite capable of increasing your sense of connection to different experiences, people, spaces, and even businesses. Researchers have been trying to measure this effect for the last couple of decades. Most of the research reveals that soundtracks are clearly connected with business performance.
But what options do you have when it comes to streaming music in an office?
Alexa For Business Might Be a Good Choice For Business Music
Alexa for business can be integrated with any Amazon device you may have for your personal use. For instance, it can be integrated with:
- Echo (1st and 2nd Generation)
- Echo Dot (2nd and 3rd Generation)
- Echo Plus (1st and 2nd Generation)
- Echo Spot
- Echo Show
- Polycom Trio 8500 and 8800
So, if you already have any of these devices, they can be paired with your Alexa Business account. Employees can also pair their devices with the Alexa for Business account you have. All the devices can be integrated into your store or office to make life easier for the employees. When it comes to streaming music for your store’s customers, however, you’ll need a business license for playing the songs of your choice. While you might be able to integrate Show or Echo seamlessly with your Amazon Prime Music account, it won’t be possible for you to play the songs from your personal playlists.
How Can You Stream Music In Your Store Through Show Or Echo?
To stream business music using Show or Echo, you’ll need a different software program. Cloud Cover Music, for instance, can be a good choice as it integrates with a variety of devices over a Wi-Fi connection. While the support for all the Amazon devices is not available yet, you can download Cloud Cover Music software onto Amazon Kindle Fire in the form of an application and integrate it with other technology from Amazon.
If you’re interested in streaming music in an office, Cloud Cover Music gives you an affordable choice for accessing all the business-licensed tunes that work just fine with any smartphone, tablet, or computer.
Different other apps can include Soundtrack Your Brand, Spotify for Business, YouTube Music, Apple Music, Idagio, and Tidal.
So, start streaming music in an office using one of these business music apps, and give yourself a chance to improve productivity, attract more customers, and generate more revenue.